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Question & Answer

NO, they do not contain BPA. Our tins have a internal coating made of BPA NI (comply with Art. 3 of  Regulation . EC No. 1935/2004). BPA NI coatings have not been manufactured from materials known to contain Bispherol A or BADGE, BFDGE, NOGE, or any Bisphenol A, M, S, B, AP, AF,F.

Organic dog food it the top versus Commercial dog food that is the most cheap as is produced with by products of meat and vegetables, highly processed at high temperature, normally a great amount of artificial elements are added e.g. vitamins as the base food has lost most of his nutritional value. “Natural” and “Organic” then are two separate classes. They are both better than the typical commercial pet food but they require distinction from each other. Companies who use the “natural” term have more flexibility than going “organic”  as organic is certified and the animals are free range, no antibiotics or growth hormones are used, in other words, organic foods are always natural, but natural foods may not necessarily be organic.

Organic (bio)  ingredients and recipes are thoroughly checked and certified by outside authorities in our case we have the German and Irish (EU conform) BIO certifications, to ensure they are completely pure and have no harmful additives in and are free from toxic pesticides, growth hormones, antibiotics.   Organic farming is also the kindest to the environment and to livestock welfare.

Because the cost and range of the ingredients we use is 100% Organic, some of those ingredients can be up to 20 times the cost of ingredients issued from extensive farming. Watch out and always read the label as some brands have only a few ingredients  that are Organic and then claim that their brand is all organic. Look out for the certification to be sure your product is really Organic.

Yes our meat as our fruits, vegetables and oils are 100% certified organic by BIO in Germany and ORGANIC TRUST in Ireland.

NO, we don’t test on animals!


GMO are genetic modified plants that are used in extensive farming to control the growth of the plants and achieve a higher productivity, lowering the price of the ingredients. We are NOT using any ingredient that have GMO origins and the animal feed for our ingredients are NOT fed with any GMO ingredients. Learn all about organic.

Our factory is Carbon neutral. 

Our food is produced in Bavaria, Germany, as all our ingredients are      100% Organic and issued  from this region.

Our recipe are created by pet nutritionist and validated by many dog lovers  and veterinary over the years.

To get an indication of your dog’s daily requirement, first put the weight, then the physical activity of your dog, the calculator will tell you the daily requirement and the number of monthly boxes. (This is an indication, please consult your veterinarian)

You can then order a subscription of boxes in 6 assorted feed as your dog will need different nutritional elements.

After you have determined with your calculator your need to choose whether you want to order 400 gr mix boxes or full menus. Each pack contains a mixed assortment to propose a varied diet to your dog,  or a box of a single protein. Choose how many boxes you want (1 cardboard = x6 Boxes of 400 gr.) And if you want the same order x1 monthly, every 2 months or every 3 months. The same order will be delivered with the deadline indicated. If you want to cancel this recurring order you can do it at any time in your account.

It’s important when introducing a new diet that you do it gradually over a period of approximately 5-7 days. This is so your pet’s digestive system can be accustomed to the new diet. We would recommend that you introduce The Witty Dog by mixing 1/4 quantity with you pet’s current food and then increasing the proportion over one week, you start with 25% for 2 days, you move for another 2 days to 50% then 2 days 75% and then to 100%.  Especially when you move the diet from dry food to wet food we advise you use a slow bowl.

Water should be available to your dog at any time.

Store the food in a fresh and dry environment. All cans or pouch open keep in the fridge for a maximum of 2 days.

Carageenan  in NOT present in The Witty Dog, it is a natural thickener that is made from seaweed. It can be thought of an equivalent to gelatin. It has been used for many hundreds of years and has a multitude of uses in both pet foods and in the human food industry. Despite it’s widespread use and long heritage, though, carrageenan is cited by many as one of the most potentially problematic additives out there.

A whole host of studies have linked food grade carrageenan (also known as un-degraded carrageenan or just CGN) to gastrointestinal inflammation as well as higher rates of intestinal lesions, ulcerations, and even malignant tumours. Degraded carrageenan, though, is far more potent and is routinely used to induce inflammation in lab animals so that scientists can test anti-inflammation drugs. There is some concern that the acid environment of the stomach may degrade food-grade carrageenan to form the widely recognised carcinogen dCGN.

Protein is an important part of every cell in your dog’s body and is essential for healthy growth and repair. Skin and muscle tissue both contain large amounts of protein and it is also the main component of hair and nails. In dogs, protein is also an important energy source.
Dietary protein can come in many forms from many sources. The most natural and digestible form for dogs comes in meat and fish. Dogs have evolved to consume relatively high quantities of meat and their physiology has adapted to easily digest and utilise the nutrients the meat contains. This is why nutritionists always put so much emphasis on the meat content of a food.

Unfortunately, meat is an expensive ingredient and many lower grade dog foods cut costs by substituting meat with cheaper protein sources like soya meal, maize gluten, potato protein, vegetable protein and so on. Proteins from non-meat sources are harder for the dog’s body to digest and use and have a higher chance of causing dietary intolerance.

As with most things, when it comes to protein, quality is much more important than quantity, this is the reason why it is important to identify the source of protein of each dog food, a recipe base on a single protein is easier to be identified e.g. beef.

Fats (or oils as they are often called) serve a number of essential functions in dogs. Healthy skin and hair are maintained by fat, fat provides more than twice the energy of protein or carbohydrates. Certain fats, called essential fatty acids (commonly known as omega 3 and 6 oils) cannot be made by the dog and therefore must be obtained from food. These essential oils are important in controlling inflammation, blood clotting, and brain development and too little can lead to health problems.
Some oils, when eaten in moderation, can be beneficial for dogs and some dog foods have them added as part of the recipe. Common nutritious oil supplements include fish oils, evening primrose oil, borage oil and Linseed oil.
While fats are essential and many can be beneficial, others can be harmful and too much of any fat can lead to obesity and the host of health problems that often come with it. Many dog food manufacturers add large amounts of low grade, highly processed fats (usually just referred to as ‘oils and fats’ or ‘animal fats’) to make the food more palatable. Unfortunately, these fats tend to contain large amounts of saturated and hydrogenated fats which can raise blood cholesterol and may contribute to heart disease.

Although there is some discussion over whether dogs need fibre in their diet or not, there is now a growing consensus that dietary fibre can be very beneficial for dogs.
Fibre is the part of plants that can’t be digested. As a result it provides zero calories and passes through the digestive system virtually unchanged, but along the way it serves some very important roles.
Fibre absorbs water like a sponge. This means that if there is excess water in the colon, for example during diarrhoea, any dietary fibre will soak it up and help to produce a firm stool. If, on the other hand, there is too little water in the colon, which often leads to constipation, the fibre will draw water in from surrounding tissues and help to resolve the problem. As you can see, fibre is important in maintaining intestinal health and can effectively treat both constipation and diarrhoea.
Another important function of fibre is as a pre-biotic. This means that is provides a medium and a food source for ‘friendly’ intestinal bacteria. These bacteria aid in the digestion of food and help to prevent harmful bugs from getting established.
Dietary fibre also slows down the digestion of the other foods it is consumed with. This can be particularly useful in diabetic dogs because the fibre helps to provide a slow, steady release of dietary sugar into the bloodstream. It can also help with weight loss programs as foods that are high in fibre are digested more slowly, allowing the dog to feel fuller for longer while providing less calories.
Fibre is only found in plants, so virtually all grains and vegetables contain some, while meats contain none at all.

Muscle meat, the most nutritious type of meat and that which is the main meat content of dog food is 75% moisture anyway, and vegetables often have a higher water content again.

Ergo, when a dog food says 75% moisture, this is a reflection of the natural water or moisture content of the total ingredients, and not a statement of water added.

‘Ash’ is one of the most commonly misunderstood terms in pet food. Contrary to the images it conjures, ash is simply a measure of the mineral content of a food. When calculating the food’s calorific content, it is incinerated and the energy released is measured. All of the carbohydrate, fat and protein burn off leaving only the minerals. This is known as the ash content.
In general, foods based on red meat meals have higher ash contents because they contain more mineral-rich bone.
Dogs need a wide variety of minerals to stay fit and healthy, all of which have to be in sufficient quantities in any complete food. For this reason, for most dog owners, the mineral content of the food is fairly unimportant. Two exceptions are dogs with kidney or urinary problems, who benefit from lower ash diets, and growing puppies which need sufficient minerals for healthy bone development.

Cassia gum used in pet food industry as a gelling agent and is approved for use in Europe by the Commission Directive (EEC No. E 499) and is listed  as a stabilizer, thickening and gelling agent in the manufacture of canned dog food. A panel of experts in the areas of toxicology, pharmacology and food science was assembled to review the safety of cassia gum as a thickening agent in pet foods in the United States. The review is the basis for the consideration of cassia gum as generally recognized as safe under conditions of its intended use as a thickening agent in pet foods,  in any case The Witty Dog DO NOT USE CASSIA GUM.

NO! We do not use soya as it is considered to be very indigestible to dogs and in the majority of cases their production is OMG. It is often used in pet foods to increase the protein percentage in mass market products as is a very cheap ingredient.